EFFECTIVENESS OF YOUTUBE ADVERTISING 6 Effectiveness of YouTube Advertising: A Study of Audience Analysis Social media platforms play a major role in distributing a company’s messages to their target audience. Since the digital platforms have become so prominent, a channel.
ONLINE MARKETING AND C 1 ISSN 2053-4043(Print), ISSN 2053-4051(Online). marketing effectiveness is crucial. While some researchers have addressed this issue, few. in classifying the increasingly growing number of research papers on the subject of the virtual customer’s behavior is the study of Cheung et al. (2005). The findings of their.