EFFECTIVE ADVERTISING essaysMeasuring Advertising Effectiveness It is easy to see that in most cases, advertising works. While the most popular marker to see if advertising works is sales, this is not the only one- increases in awareness, market share, consumer responses, etc. all imply that advert.
Advertisements use idealistic imagery and extensive photoshop to sell the idea of perfection. But, when marketed towards teenagers, these ads are given deeper meaning. Whilst it is incredibly effective, the advertisements aimed at teenagers are unethical.